ATS Euromaster takes wraps off new livery

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ATS Euromaster takes wraps off new livery

Tyre specialist ATS is applying a new, higher visibility livery to all new LCVs joining its mobile fleet. Designed to enhance safety, raise brand awareness and highlight the company's wide ranging expertise it will be applied to all new light commercials joining its close-to 1,000-strong fleet.

The first vehicles to receive the new look will be 60 replacement light commercials entering service during 2011. This is planned to be 30 Ford Transit Jumbo and 26 Mercedes-Benz Sprinter vans, along with four Sprinter flatbeds.

The new livery is being applied using vinyl film, with a high lustre finish to ensure it maintains its brightness and colour throughout each vehicle’s projected five- to seven-year life on the fleet. ATS has specified a higher quality graphics film than previously fitted to ensure it resists tearing while at the same time being extremely resistant to weather and other potential damage.