All-new Isuzu Rodeo to be branded D-Max
UK Isuzu importers International Motors has announced that the all-new Rodeo for 2012 will take the global D-Max name when it is launched in June. It makes sense, as the UK has always been out of step with the rest of the world in calling it Rodeo. As we reported back in October 2011 (see News Story) following its unveiling in Thailand, Isuzu’s new pick-up is based on the new generation Chevy Colorado which will also be sold in the UK, but not until the end of 2012 at the earliest. See Video News Story below.Extensively redeveloped versions of the current 2.5-litre common-rail diesel engines will power the new line-up and deliver significantly improved emissions and fuel economy together with more flexible and accessible power and torque, we are told.
“The result of an exhaustive development process that included extensive research amongst customers around the world, the all-new Isuzu D-Max is an incredibly appealing package that will deliver in every key area that matters to those in farming, construction and other outdoor industries,” said William Brown, General Manager of Isuzu UK. “Available from June through a dedicated, expanding dealer network, this new model will reinforce Isuzu’s strong reputation as the pick-up professionals. I’m confident that the new D-Max will continue the record of impressive year-on-year sales growth that has seen the UK become the brand’s number one European market,” concludes Brown.
Further specifications and details of the UK-specification D-Max will be released next month by International Motors.










