CV Show return for Isuzu Truck in 2012

Having taken a break for a couple of years during the height of the recession, Isuzu Truck (UK) will be exhibiting its range of light and heavy trucks at this year’s event on a 400m2 stand. Sitting alongside the 3.5t Grafter (pictured) will be a newcomer; a 9.0t rigid. Basically an uprated 7.5-tonner it adds 1.5 tonnes to the bodywork and payload potential of the compact chassis cab/crew cab and should be ideally suited to the vehicle recovery market, one of Isuzu Truck's areas of specialist expertise.“The CV Show remains important for meeting old customers and finding new ones, even if the process of winning customers from another manufacturer is not necessarily a rapid one,” said Isuzu Trucks’ marketing director Keith Child. “It can take years to court someone that has bought another brand, but our experience is that showing our products at the important shows is a vital part of a long term sales strategy.”









