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Thursday 20 July 2017

DFSK appoints new UK importer and distributor

DFSK CV Show 2017Chinese mini van and pick-up manufacturer DFSK has joined forces with the importer of SsangYong cars and LCVs to handle sales and distribution in the UK. Unveiled at the recent Commercial Vehicle Show, the range will go on sale this summer and initially be comprised of four models: C35 panel van, C37 minivan, C31 single cab minitruck and C32 double cab minitruck. UK prices have yet to be announced, but are expected to start from below £10,000 (excl VAT).

All DFSK vehicles meet the latest emissions requirements , powered by 113hp 1.5-litre Euro 6B-compliant petrol engines. They will arrive in the UK through the importer’s own reception and preparation centre at Portbury Docks, near Bristol, and from launch there will be a network of service centres nationwide, with retail outlets located strategically.

The setting-up of the new company will be overseen by operations director, Doug Lincoln, who commented: “We believe there is a huge opportunity for DFSK in the UK.  From small independent businesses through to local authorities, cost-saving and value-for-money is today’s mantra. Why pay more when a DFSK delivers such a great return on investment? We particularly see huge opportunities in metropolitan areas where the vehicles’ compact size, manoeuvrability and economical petrol engines are ideal for short, stop-start urban journeys.

“Good and well-priced aftersales service is also vital in this sector of the market. We want to get that right and build customer confidence in the product and servicing before pushing for volume sales.”

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DFSK CV Show 2017

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