New Launches
Show Report: CV Show 2012
What a cracking event the 2012 Commercial Vehicle Show turned out to be, thanks in no small part to Ford… Read More
Mitsubishi L200 4x4 Long-Term Test 1
We has just taken delivery of a Mitsubishi L200 4x4 Club Cab for long-term appraisal… Read More
Ford Transit ECOnetic Brief Test
We’ve been putting a SWB 100hp 2.2TDi Euro 5 Transit 280 ECOnetic through its paces… Read More
Renault Kangoo ZE 2011 European Launch
Renault is at the forefront of manufacturers offering a mass produced factory-built electric van… Read More
Fuso Canter 2011 European Launch
Fuso has completely revamped its range of light and heavy truck Canter chassis and chassis crew cabs… Read More
Iveco Daily 2011 European Launch
Iveco has introduced new, latest generation diesels to its Daily range, along with detail changes inside and out… Read More
Ford Transit 2011 European Launch
Ford takes the iconic Transit to the next stage with an all-new range of 2.2-litre Euro 5 diesels… Read More
Volkswagen Crafter 2011 UK Launch
VW’s large panel van has undergone a serious makeover with changes to the front-end styling and the cab interior, as well as new Euro 5 diesels… Read More
Ford Transit Connect Electric Brief Test
We spent a day with the battery-powered Connect to get a better idea of what it’s like to live with in its natural, urban environment. Read More
Mercedes-Benz Vito E-CELL Brief Test
Currently undergoing trials with selected fleet customers in the UK, we managed to get behind the wheel of a battery-powered Vito E-CELL… Read More
Wednesday, 15 December 2010 04:56 | 
Written by Neil McIntee
Festive fun courtesy of Merc Vito Santa game
Santa is using a Vito van to deliver the goodies this year; well, at least he is in a simple online computer game devised by Mercedes-Benz.Delivering the Gifts can be played on the main Mercedes-Benz Vans web site or on its own dedicated microsite. Instead of posting traditional cards, Mercedes-Benz Vans UK is e-mailing links to the game with a Christmas message for its customers this year.
“The initial idea for the game stemmed from the desire to do something a little different this year,” explained Steve Bridge, Mercedes-Benz UK’s director of van sales & marketing. “We wanted to take a lead by moving away from traditional, paper-based Christmas cards and thus doing our bit for the environment. But merely sending a simple email would have been far too easy and not in the spirit of the season.
“So we came up with the idea of a Christmas game and it’s now developed into a full-grown viral marketing campaign that raises Vito awareness, makes the brand of Mercedes-Benz more approachable and keeps us in the forefront of people’s minds.”