The commercial vehicle arm of Fiat UK commissioned the filming of a new sitcom, called ‘The Fleet’, which first aired in a special centre commercial break during News at Ten back in March.

It was the first episode of the comedy and the nine subsequent three/four minute episodes have been broadcast on the internet and can been seen here. 

The campaign has come from a simple observation: while the van market has moved on in terms of its product and technology, the same has not happened in its communication routes. 

The sitcom follows the trials and tribulations of Pete — played by top comedy actor Phil Cornwell — the fleet manager of fictitious Lightfoot Logistics. The hilarious script cleverly carries a strong marketing message from Fiat Professional.