Franchise ‘fleet’ deal sorted by Nissan
Renewable energy company Puragen has secured a ‘fleet’ deal with Nissan to supply its 72 UK-wide franchises with a mixture of NV200, NV400 and Primastar vans. Despite its well-established corporate backing, the newly-launched organisation found that Nissan was the sole manufacturer approached willing to see the deal from a fleet perspective, as opposed to treating each franchise as a stand-alone operation. A range of contract hire agreements, from a pool of suppliers, offering three-year, fully-maintained deals were arranged in conjunction with dealer group West Way Nissan. Puragen expects its franchisees to acquire at least 100 vehicles within the next 12 months.
Jeremy Malindine, head of Puragen explains: “What we needed was recognition that, although our franchise owners were new-start businesses, they would benefit from the strength of the group from day one. But we soon discovered the problem that faces every new, national franchise operation made up of privately-owned franchises with no trading history; motor manufacturers tend to see each franchise owner as a single entity, rather than recognising the aggregate value of the entire franchise network.
“This, typically, results in franchisees having to buy a single van as an individual, without fleet support and the protection that a fleet contract hire agreement provides. This is problematic for businesses that need to maintain vehicle uptime and have access to a replacement in case of maintenance.“It was a hard journey finding a vehicle-buying arrangement for our franchisees and Nissan appeared to be the only manufacturer with the innovation and imagination to recognise the unique demands of franchised fleet supply.”
Commenting on the deal Nissan’s fleet sales director, Barry Beeston, said: “It’s great that we were able to deliver for Puragen, especially since they had been turned away by rivals. Working in partnership with a renewable energy business also fits well with our wider environmental ethos and the innovation we are bringing to the electric vehicle market.”









