Greenroad launches Elite driver initiative
Safety and fuel-efficiency specialist — and member of the Freight Transport Association's Van Excellence scheme — GreenRoad has announced a new driver programme called Fleet Elite. Aimed at fleet drivers using its in-vehicle and online feedback system the new initiative is designed to find the best fleet drivers on the road, and provide recognition for best driver performance. The updated web site now features a blog offering driver performance and safety management insights, as well as news from GreenRoad executives and other industry contributors.
The new Fleet Elite programme will run on an annual basis and honour GreenRoad drivers who have demonstrated sustained excellence in driving performance and safety. Those drivers will be awarded GreenRoad Fleet Elite status and will be recognised with a formal certificate of achievement.“The new GreenRoad Fleet Elite programme is part of our overall driver-centric philosophy,” said Karen White, vice president of product marketing. “We know that recognition, and particularly peer-to-peer recognition, is a powerful incentive for performance improvement. This is also a terrific way for fleet owners, operators and safety managers to leverage the online GreenRoad data. This takes our already popular ‘driving green’ scoring system to the next level.”









