New Launches
Show Report: CV Show 2012
What a cracking event the 2012 Commercial Vehicle Show turned out to be, thanks in no small part to Ford… Read More
Mitsubishi L200 4x4 Long-Term Test 1
We has just taken delivery of a Mitsubishi L200 4x4 Club Cab for long-term appraisal… Read More
Ford Transit ECOnetic Brief Test
We’ve been putting a SWB 100hp 2.2TDi Euro 5 Transit 280 ECOnetic through its paces… Read More
Renault Kangoo ZE 2011 European Launch
Renault is at the forefront of manufacturers offering a mass produced factory-built electric van… Read More
Fuso Canter 2011 European Launch
Fuso has completely revamped its range of light and heavy truck Canter chassis and chassis crew cabs… Read More
Iveco Daily 2011 European Launch
Iveco has introduced new, latest generation diesels to its Daily range, along with detail changes inside and out… Read More
Ford Transit 2011 European Launch
Ford takes the iconic Transit to the next stage with an all-new range of 2.2-litre Euro 5 diesels… Read More
Volkswagen Crafter 2011 UK Launch
VW’s large panel van has undergone a serious makeover with changes to the front-end styling and the cab interior, as well as new Euro 5 diesels… Read More
Ford Transit Connect Electric Brief Test
We spent a day with the battery-powered Connect to get a better idea of what it’s like to live with in its natural, urban environment. Read More
Mercedes-Benz Vito E-CELL Brief Test
Currently undergoing trials with selected fleet customers in the UK, we managed to get behind the wheel of a battery-powered Vito E-CELL… Read More
MYVAN web site launched by Mercedes
Available in English and German, Merc’s new van-orientated MYVAN web site sets out to be a brand-neutral social media-related international platform. Operated by the business division of Mercedes-Benz Vans it’s linked to its own Facebook and Twitter pages, YouTube channel and has a dedicated Flickr feed.The main focus is to create high quality content that is produced either as video, photo galleries and/or text. User-generated content is also included. Site visitors can comment on the different articles either directly on the web site or on its social media channels. The goal is to provide visitors with news, trends and tips relating to the world of vans and commercial vehicles.
“With MYVAN and the mix of video and social media, we are responding to the paradigm shift in media usage and this will prepare us for the media convergence, the fusion of internet and television,” said Nicolai Berger, senior manager of marketing communication and product information at Mercedes-Benz Vans. “We also want MYVAN to be a first-mover in its competitive environment.”
So far the content is definitely Merc-centric, but as an example here is our current favourite video from the site.
