Manufacturers pull ads from News of the World
Major motor manufacturers including Ford, Mitsubishi, Renault and Vauxhall have pulled all advertising from the News of the World newspaper (sic) in response to the alleged phone-hacking scandal. Ford led the way saying: “Ford is a company which cares about the standards of behavior of its own people and those it deals with externally. We are awaiting an outcome from the News of the World investigation and expect a speedy and decisive response. Pending this response we will be using alternative media within and outside News International Group instead of placing Ford advertising in the News of the World.”
Mitsubishi quickly followed. “We have with immediate effect suspended all media and advertising spend with the News of the World. This includes all online and print channels. As the News of the World is run as a separate company from News Corporation’s other titles, this decision only applies to the News of the World,” said Lance Bradley, Mitsubishi Motors’ UK managing director. "Mitsubishi Motors in the UK considers this type of activity, especially in such a distressing case, to be unbelievable, unspeakable and despicable. This is where we draw the line. It has therefore been necessary for us to pull all of our media advertising with the News of the World with immediate effect and have pledged to donate the saved funds to the charity, Childline.”
Both Vauxhall and Renault announced that they would not be advertising with the newspaper for the foreseeable future.
Inevitably, a parody of the whole disgraceful business and the potential knock-on effects for News Corporation, and possibly even the government, has already appeared on YouTube.
UPDATE News Corporation has announced that the 10 July edition of the News of the World will be the last ever; result. Not that we're cynical, but we can't help wonder when the first SUNday or Sun on Sunday appears, looking remarkably similar to the disgrace to journalism it replaces. We go for the latter as www.sunonsunday.co.uk has been registered by News International.
WARNING: Contains explicit material.























