Mitsubishi opens hotline to the boss
A hotline has been set up that allows customers to contact Mitsubishi UK boss Lance Bradley directly; It’s a link in the ‘Contact Mitsubishi’ section on the manufacturer’s main web site. “I get about one inquiry a day and they are entirely reasonable and mostly simple to sort out,” said Bradley. “I respond within a day and it sets an example to the dealers and to everyone who works at Mitsubishi that if I can do it, so can they.”
Bradley has also announced the publication of star ratings for the 110-strong dealer network as part of the ‘Dealer Search’ results on the web site so that buyers know which is the best dealer within reach. With 80 per cent of dealers getting four stars and above it's not quite the gamble it might seem, although most dealers thought he was joking when he proposed publishing the table. The ratings come from independent consumer satisfaction surveys. “We're a small, independent company so we can afford to do things differently,” Bradley commented.Mitsubishi UK will break even this and next year because the company “is putting dealer profitability above our own”, a decision backed by shareholders who, Bradley says, take a long-term view of the business. The saviour this year has been a 33.7 per cent growth in pick-up sales which account for 40 per cent of Mitsubishi's business in the UK. The L200 is built in Thailand and since the UK carries four months' stock, the recent floods there have not affected supply. Total sales for this and next year are expected to stay fairly flat at around 15,000 units.










