Nissan NV200 spreads the word for Volvo
Five Roadcrew-liveried NV200s have gone into service with Volvo Trucks dealer Truck and Bus Wales & West in an initiative designed to improve brand awareness of the dedicated spare parts business and increase sales of non-Volvo parts. Roadcrew Solutions is part of Volvo Group UK Limited.“We want customers and other factors to know that we’re in the business of selling all makes and trailer parts,” said Truck and Bus Wales & West managing director Billy Nairn. Customers often ask the question ‘who is Roadcrew?’ and that’s why we made the decision to put the logos on the new vans. Their job is to improve awareness of the brand as many customers do not associate it with Volvo.”
Roadcrew managing director James Charnock added: “The vans are a high profile way of raising awareness of the Roadcrew brand. It’s a growing business and this dedicated parts van fleet is a major investment by Truck and Bus Wales & West in getting the message out into the market that Roadcrew and the Volvo dealer network are in the business of selling all makes and trailer parts.”
























