Nissan goes heavyweight with NV400
To maximise NV400’s exposure to potential customers Nissan has converted 15 full-length HGV trailers into mobile ads, covered with 96-sheet — that’s ad-speak for really, really big — High Dimension truck wraps under The New NV400 – Speaks Volumes and The New NV400 – We’re Changing the Face of Vans banners. The trailers travel daily up and down 10 of the UK’s main motorways covering 150,000 miles per month, putting Nissan’s new NV400 in front of an estimated 18 million motorists.“What better way to show business users our new NV400 than on the side of a massive HGV,” said Francis Bleasdale, Nissan Motor GB’s LCV sales and marketing director. “The NV400 is a big van in every sense and we believe this new advertising campaign will get it off to a solid start with British businesses.”
Good to see our HGV brethren furthering the cause of vans; it brings a tear to the eye.











