SME success for Citroën Business Centres
Citroën’s Business Centres (CBC) are proving pivotal to increasing sales in the small and medium enterprise (SME) sector of the market. In the last 12 months the CBC network has increased its light commercial vehicle sales to SMEs by an impressive 23.3 per cent, significantly out-performing the year’s LCV market trend.“Owners of smaller businesses already have enough concerns without having to spend vast amounts of time focusing on and deciphering their business transport requirements,” said Martin Hamill, Citroën’s head of commercial vehicles and business sector. “Yet the vehicles they operate often play a crucial part in their commercial success and require careful selection.
“The specially trained staff in Citroën’s Business Centres understand the demanding nature of SME’s transport requirements. They can advise SMEs on the most suitable vehicles and specifications for their businesses. They know about any relevant local or national regulations and restrictions, and give insights into the accounting benefits of the various funding and maintenance packages available.”
Citroën currently offers the widest selection of off-the-shelf conversions of any manufacturer. These include tippers, dropsides, Lutons and refrigerated vans, and there’s a range of bespoke LCV conversions such as waste collection vehicles, glass-carriers and low-loading high cube vans. CBCs increased their sales of conversions by almost 35 per cent in 2011.
In conclusion Hamill said: “Citroën's wide range of LCVs are perfectly placed to meet the transport needs of many SME companies. This choice, when combined with the Business Centres’ expertise, provides SMEs with a very convenient one-stop-shop solution.”
We spoke to Martin Hamill and CV operations manager, Robert Handyside, at the launch of Citroën's dealer-based 'Business Class' initiative (see Launch Report) at the beginning of 2011.










