Trade-up to a Ford Transit at B&Q
Ford is taking a cross-section of its LCV range direct to small business users by supporting the TradePoint VIP Roadshow currently touring B&Q outlets throughout the UK. It's involved in 37 of the events, visiting B&Q TradePoint outlets from Aberdeen to Plymouth until mid-November.The scheme is a joint initiative between Ford of Britain and its CV dealer network and regional dealers are providing manpower at each event. Ford is providing marketing support, which includes prize draws valued at £1,000.
“It is a great opportunity for Ford to meet trade customers and to demonstrate the attributes and benefits of Ford ownership,” said Steve Clary, Ford's commercial vehicles director. “Ford is an event sponsor and at each event we will be displaying a variety of vehicles, including of course Ford Transit and Ford Transit Connect."










