VW appoints new commercial vehicle director
Volkswagen has announced that Alex Smith is to replace the departing Simon Elliott as the boss of its commercial vehicles operation in the UK, as of 1 November. Elliott recently accepted the role of managing director of Volkswagen Group Ireland (see News Story).Currently head of retail operations for Volkswagen passenger cars, Smith has worked in the motor industry for 16 years, the last four of which were with the Volkswagen Group. Prior to this Alex worked for Ford and Kia with responsibility for operations, fleet, aftersales, planning and marketing.
“We are delighted to appoint Alex to this new role and know that his previous achievements make him the best person to lead Volkswagen Commercial Vehicles during the years ahead,” said Simon Thomas, managing director of Volkswagen Group UK.
“He is joining Volkswagen Commercial Vehicles during a year of record sales, continued investment and expansion of its Van Centre network, and with one of the most up-to-date model ranges in the industry,” he continued.
Commenting on his appointment, Smith said: “I am looking forward to joining such a leading and growing commercial vehicle brand with one of the most efficient model ranges, an impressive network of dedicated Van Centres, and staff providing the best service to fleet and private customers alike.”
What is not certain at the moment is whether Smith will take over from Elliott behind the wheel of the Caddy Racer in the VW Racing Cup (click here for a video report from Snetterton). The final rounds of this year’s series take place at Silverstone on 8/9 October.










